Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗63red LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to enjoy perusing the articles on 63red and choosing ones I would like to read. However, a decision was made to change the format. Now the stories are lined up horizontally instead of vertically, and it is no longer easy to scroll from one story to the next: after reading an article, a stop must be made for a command to re-list all the articles. Also, once an article is read it is removed from the lineup, which makes it impossible to go back to a story when that is desired. Please put things back the way they were; the
Once I found this app it has become my “go to” when I want to find the latest from different sources.
Once one of my favorite news outlets, now the one I go to first! You are up to date with current events and cover items I don’t find elsewhere. Continued success!
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