Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TeachMe, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How in the world do you charge $5 for some foolishness that absolutely does not even work and not trying to fix? The screen just loads the whole time. This app doesn’t even deserve 1 star
The screen just sits blank on a loading screen. On the off chance anything does come up, the next screen will just sit on loading as well.
The front page loads fine. When my son tries to practice his 5th grade math skills, the loading icon “spins” forever. A $4.99 app should have better quality control.
As an educator, you know the excitement and opportunity mastery over numbers brings to some of your students. You also know that smart phones and spit...