Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Embrace Home Loans · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is awesome however it needs MacOS support to be complete. I would probably add iPadOS to include everyone. Other than that this app is so much better than the Freedom Mortage app I was using.
Really helped when figuring out my budget, very accurate!
I only just downloaded this app and already I’m so impressed by how easy it is to navigate. Wow I am just completely blown away! The calculator is such an amazing tool to figure out mortgage payments. I would definitely recommend!
Introducing the new mortgage calculator app from Embrace Home Loans eSNAPP. This is a helpful tool that determines the estimated monthly mortgage paym...