Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AuntBertha · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is basically a mini version of the website. I wish they would develop this app more. It would be helpful to get notifications and keep up with referrals through the app.
I love Aunt Bertha!! This app makes it so easy to find services in my area. Amazing for professional helpers, if you have a friend in need, or if you’re struggling yourself. I’m really glad they fixed the pop up bug, so the app is usable now! Yay!
Thanks & keep up the good work :)
Connect to and follow up with care. From food assistance to help paying bills and many more free or reduced-cost programs, our search is an easy way t...