Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lingo Play Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am using Lingo to learn Hindi. I am a novice when it comes to the language. I’ve started my journey by using the flashcards to learn simple words (e.g., fruit). While I have an extreme way to go before I can speak Hindi fluently, I have been able to use the learned words in everyday conversations with my in-laws who enjoy speaking Hindi more than English. They have been surprised by what I’ve learned in such a short period of time as well as how I am correctly pronouncing said words. It’s exciting and I’m happy with my progress. Lingo is helping build my confidence in understanding my family and feel more respectful to learn a language that makes them feel comfortable. It will also help me to set an example for my children and help them learn the language because I am able to teach them simple words and, hopefully, phrases as I continue using Lingo.
This app is great for learning vocabulary with many categories, maybe too many. A lot of unnecessary and some even useless:/ Learning sequence works well and helps in retaining information, but the tests are too spelling focused rather than word recognition which creates frustration because it is time consuming and it takes away from the 5 minute test allotment causing you to run out of time to finish the test. I do like how words are recycled throughout the lessons because it helps refresh and better memorize the vocabulary. There are no tutorials to guide you on how to use the app or how levels work— I’m currently in level 34 - Novice. I have no idea how or when you move up. There are glitches with the program that need to be fixed, such as having to revisit a prior category because it either shows 0% or as incomplete when in actuality it had previously been done. Another annoying glitch is when the same word is used for a different object or meaning and then you get marked wrong if you choose the wrong picture or word. For example: pen and pencil are both labeled olovka(Croatian) pictures of both appear, which are you suppose to pick? The program is set for one right answer, if you don’t pick the program choice you are marked wrong even though your answer is correct. I’ve come across quite a few like this. Overall I think it is a good program it just needs some tweaking. I’ve learned a lot, but at times irritated with the above mentioned issues/glitches. The program has room formimprovement.
So far I love almost everything about this app. The only thing I don’t like is that sometimes the completion percentage changes. For instance, yesterday my Lesson 1 showed 100% completed, but today it shows 80%. Is this because of an update? Should I go back and see if a new word was added? I guess if this is the case, it would be nice to know which units are updated and what has been added to them. (Perhaps just a simple notification like “a new word was added to Lesson 1.1” would be helpful - and not drive us OCD people insane 😆). #goingforallApluses Well worth the monthly membership. Honestly, I might even pay more. You can’t find a more comprehensive teaching tool for $30 a month anywhere. Well done!
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