Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗2xpr · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is either a scam or an amateur app.
We bought tickets to a festival in Amsterdam, and to get the tickets we had to download this app to retrieve them. It was the most painful experience that took nearly 10 minutes. It wasn’t possible to just get my tickets that I paid for. You had to sign up for an account, create a profile, tell them music and interests of yours. It was ridiculous and was so frustrating. I should just. E able to download my tickets n a second
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