Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Portland · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app definitely has some accessibility features to improve on, like it can be hard finding certain information and sometimes a page randomly scrolls all the way to the top, but overall a great app for University of Portland Students. Couldn’t go a day without it.
The app runs well and the new features are relevant and useful. The easy updates and links to necessary resources for student life make it a valuable 1-stop source of information. I would like to see more interactive features - from links to applications for services in campus (PilotsExpress or Health and Counseling, etc). Though difficult to keep updated, including news, events, or opportunities related to UP or the city of Portland could encourage students to have more relationships with PDX. Additionally, integrating the soon-to-exist app from Bon Apetit would continue to consolidate and cohere campus resources.
After almost every update, I have had issues logging back in. Once logged in, it is extremely slow, loading course rosters in over a minute over WiFi. Even when it loads, the app often shows the roster for another class. Overall, very broken and could use work.
UP Mobile, the University of Portland app, brings campus to your fingertips and enables you to connect with the UP community. You can access Universit...