Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Formats to meet your reading needs.
New app easier to navigate
I don’t like the new app as much as the old one. It’s harder to navigate but I’m a Baby Boomer so some technology is harder for me. I hope it gets easier as I become more familiar with it. I do like the Times Record as I live in the Fort Smith area. Technology change is hard for us old timers but I’m determined to conquer this!
From critically acclaimed storytelling to powerful photography to engaging videos — the Ft. Smith Southwest Times Record app delivers the local news t...