Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Netviking AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this game, keep it coming!!
Immediately upon opening the application, an obnoxious and unskippable advertisement plays. I understand the need to pack ads in free apps, but there are infinitely better ways to do this. I admit never actually getting to the gameplay because I uninstalled immediately, but I don't doubt for a moment this video poker game is exactly like the rest of the trashy iOS games that try twisting your arm to use real money to buy in game credits. Can't trust that you're getting fair hands when they do that.
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