Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TabTale LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some of the ads were really weird considering this is a game for toddlers. One ad was a 30 second video that included a man wearing women's clothing and another video clip centered on women wearing revealing bikinis. Don't know what they were advertising in either ad, but didn't feel the content was appropriate for a two year old.
Not sure what's up with this app, but the usual upgrade to full version for $5 isn't working in here... I've tried it twice now and the game still has locked sections and ads popping up, etc. I'm worried I'll be charged twice for something I didn't even get once... Bummer. :(
The game is awesome!when I first played it my mind blowed up!
~~> All Aboard! Meet the Super Fun Trains - the coolest, most adorable trains on the app store! ~~> Run your own train station! Fix the trains, board...
| Name | Price | Type |
|---|---|---|
| Remove Ads | $0.99 | One-time |
| Super Fun Train Pro Pack | $3.99 | One-time |
| Cargo Sorting Pack | $4.99 | One-time |
| Lost & Found | $4.99 | One-time |
| Mechanic Shop Pack | $4.99 | One-time |
| Puzzle Drive Pack | $4.99 | One-time |
| Full Version & No Ads | $7.99 | One-time |