Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michal Sajban · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the game but such a waste of time waiting for ads between games. Can we pay to ship ads?
Haven't played yet but ^ dude just turn ur ringer off..
JUST DELETED IT!!!!!!!!!!! Actually pretty fun but WHEN I DONT WANT SOUND I DONT WANT SOUND!!!!! Never! Not occasionally. Not most of the time. NEVER!!!! The little speaker at the top right obviously means absolutely nothing to the programmers of this game. DONT EVEN THINK ABOUT PLAYING ANYWHERE BUT HOME because you never know when the sound is going to BLAST! FIX THIS!!!!!!
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