Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Konstantin Khokhlov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good variety of food types, but missing some obvious ones, such as water, cheese (I select “milk” instead). The mechanics of selecting a food type is difficult; you can’t scroll to a choice. Instead, the second you start to move the “Rolodex”, it settles on any nearby choice, so you need to select, select, select, each time waiting in between for the calculator to finalize the data. Once you get used to it, it’s handy. I’ll keep it! Used it twice today.
The last 2 updates improved readability for quick reference.
This app does nothing, it is useless, refund my money. What a rip off. REFUND !!
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