Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗dbS Productions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Purchased this app today for a Lost Person Behavior class. When using the app for an exercise, I came to learn almost all of investigative questions and search reflex tasks are cut off, I.e. the text extends beyond the edge of the screen, and cannot be read or expanded. This happens in both portrait and landscape mode. This make the app less useful than the book. There needs to be a way to expand this information. So the whole text is readable or make the font scalable to fit the areas.
I am a volunteer for a search and recovery group and have participated in nearly 100 searches. I read the book, found it useful but not convenient. The app is always with me and easy to check. A year or two ago I was frustrated after a search, bought this app, then compared its ideas to two recent searches. The app was spot on, and likely would have allowed us to find the remains in half the time. I have since recommended it to other searchers and iits nearly a standard piece of equipment.
A great tool with the core information you need in the field. It should be seen as a “always with you” complement to the book. This is not a replacement for the book, which has much more than the subject profiles. Get the book, take the class (if you can), then get this app if you are a SAR operator.
The Lost Person Behavior App is based upon the Search and Rescue (SAR) international gold standard reference tool on where to look for lost and missin...