Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Swiss Federal Office for Civil Protection (FOCP) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At the beginning, the alerts received were really relevant (and hence fewer), now they include a bunch of irrelevant stuff for the general population. As an example, a street closed, a house on fire become alerts for the whole country; with all due respect, that is important for the oweners and neighbors, but not a state of alert for the canton(s). It won’t be lo g before we start getting alerts when a cat gets trapped in a tree…
Gut am iPad. Besser am iPhone. Am besten auf Apple Watch.
Thank you for translating this important app into English!
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