Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trishti Systems Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is not the audio guide everyone expects. Nothing put pictures you can get free online or can read the description next to item.
Honestly, paying for a map (which is free at the museum) and some info (which is physically on a card in front of the objects anyway) is a real waste of money. I feel robbed, as I had to pay for the audio guide and carry essentially another iPhone in a huge case at the museum anyway. I wouldn't have bought it if I had known there was no audio guide. Consider this my involuntary donation... I should also say that the map is useless, as it contains no legend with names for each room number. This is not even a complete list of objects either, only a guide to some of them.
I could have looked over the fact that no audio was included if there was sufficient text included about the exhibits. As I entered the first hall at the Museum I found that there were hundreds of items on display yet not even a dozen on the app. So I found myself using Wikipedia on roaming. Save your five dollars and get the audio guide at the door. Fantastic map included in the app even though they are also free at the door. Very disappointing!!!!!
The British Museum is the home of several rare and invaluable time capsules from around the world. These are all beautifully arranged inside the museu...