Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gary Ashton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the new update to the app. Made everything much easier!
This app used to work just fine. Now it won't save your search so every time you open it you're starting from scratch.
The app is fairly easy to use, but in a city like Nashville, it's almost useless as it doesn't show if a home is already under contract ("active with contingencies"). A home in the app will appear active, but on the actual website it will be under contract.
Welcome to the Nashville Area Homes Search app, your resource for home buying, renting, and homeownership in Nashville, TN! This app equips you with a...