Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Pennsylvania · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app, but it makes me log in with my PennKey every time I open the app which gets really annoying. If this is fixed it’d be perfect!
This app is good and clearly took a lot of work to create. However, it worked great for the first half of fall 2019, then it kept prompting me to log in near the end of that semester. Now, it’s the beginning of spring 2020, and I cannot log in without first checking in as guest, and even then, the app does not save my log in after I exit the app. Please fix the bugs!
Jacob put a lot of effort into designing this app and I default to using it for laundry, reserving rooms, and checking on dining hours. Makes student life 10x easier
Study room booking, dining hall hours, course schedule, daily menus, laundry machine accessibility, fitness facility hours, and quick access to emerge...