Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗out thinking limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is poorly made. It kinda works, but not very well. The first thing I noticed when I first used it is the start page. There’s 6 buttons. One of the buttons is the start button, the second is the rate the app, and the rest are ads. This is the first time I have seen an app with ads using the same button format as the normal buttons. When you select a video, you can choose what angle to rotate the video. After that, you can save the video, share on social media, etc. But after clicking save, the app often will crash (so you have to start over). And then after saving the video, the video resolution would be reduced. But not only that, the 1-2 seconds of the video will be cut off for some reason. So basically, it doesn’t really work well.
Uploaded a 12 second video and rotated it. Clicked the check mark and on the second page there were 6 icons to choose from. Number one from the left was obviously a back button to take you to the previous page. Number two took you to a page that wanted to put in an email address to take you to CG03 Beta, what ever the heck that is. I decided no thanks. So do you think there is a way to go back to the previous page? Nope, only way is to close the app and double click and completely shut the app down. Naturally now you have to start all over. Number three and number five look similar and both saved to my photo album. Couldn't tell anyone difference, so why are there two that do the same thing. Number four wanted me to download instagram. Number wanted me to download another app also. My point is that these icons need to be easily identifiable. And here's a genius idea, how about an instruction, help, and/or question answer page. Then there is also the fact that it compresses the video. What a waste of time and effort.
I had a few videos that I needed to rotate (because I was being an imbecile and filmed them in the wrong direction), so naturally, I went to find an app that could help me out. I searched “video rotate” into the app store, and I found out that the first two apps that show up for this search are not able to let me pick a video from my camera roll and rotate it. The first app would only let me rotate videos filmed inside of the app, and not existing videos already on my phone. So, I downloaded the second app that showed up for the search, and it was actually working pretty well, but I would’ve had to pay to get the pro version of the app if I wanted to have my video rotated. At this point, I was fairly angry, but still determined to get my videos rotated. I popped back into the app store once again, downloaded the third app that showed up for “video rotate” (which is this one), and I was very happy to see that it actually worked. Although it took some time for the videos to load in the app, and there was a good amount of ads placed, this was the first app I could find that actually did its job. The app was really easy to navigate, and it didn’t change the quality of the videos I used. I don’t really have much to complain about compared to the first couple apps I tried using.
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| Name | Price | Type |
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| Premium Features (Monthly) | $5.99 | Monthly |
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