Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t try to use during an emergency!!! The live stream never works during tornado warnings or other major weather events. Have use the internet browser (Safari) to view the live video. This for me was the main reason for getting this app. If it doesn’t help in emergency situations then why have it. Keep your family safe and secure by choosing an app they will let you live stream in emergencies. This app is useless during emergency events.
Invaluable resource and convenient. I don’t always the weather report, but the weather app keeps me updated and notifies me when severe storms are headed in my vicinity.
Definitely the biggest disappointment I have ever had. The old app was light years ahead of this excuse for an app. It is pathetic!!! This one takes all the options away from the consumer. Just as we as Americans have come to accept. But, what could you expect? This is a station that removed the best team of journalist in the business. Keeping the ones no one else would hire. Did I mention, the team they kept would get a “D-minus” rating on a good day.
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