Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗art ivanov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What the hell in a world is going on in the AppStore lately ??? It is filled with these little primitive games that don't really do nothing but advertising right in the game on the screen while playing . Open category Racing games and tell me if you see any good games ? How about even better games since we got better and faster iPhones now ? No ! All you see is hundreds of little so called games that look like they are from 20 years ago and their goal is just advertisements !!! Why does App Store not filter all this CRAP !?!?!? Instead these little garbage games are in every category : New games , best games , hot games , paid games , free games ... Are you serious ????? Are we progressing or regressing ?? If Jobs was alive he would have never let Apple fall so low !!!...
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