Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Varsity Tutors · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I noticed some wrong answers and very poor explanations for some of these “wrong” answers. The explanations were very vague and didn’t have to do with the question. It was more like the explanations was generalizing for all the wrong answers. Also, an answer or two is wrong. I know this because I have a real act prep book and looked it up to check my answer (for writing).
I really like this app, but I have a suggestion. When you choose the settings for the Question of the Day you have the option to choose which subject. I like this, but I think a really good other option would be for the computer to randomly generate (shuffle) a subject each day so that you could get a more comprehensive daily practice without having to change the settings.
After one try, I found the app extremely effective in prepping for reading test conditions, which is a challenge. The diagnostic test generates thorough feedback for incorrect answers.
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