Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Academy of Dermatology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had been using the Apple podcast app before. I didn't have any problem with that. This new app from AAD seems to have some potential, but it needs work. I'm listening to a lecture, and I hit the pause control. The lecture continues. I hit it 20 times, and it still continues. I tried plugging in Apple headphones, hitting the switch on the headphones to pause the lecture, and it still kept going. It's like the Eveready bunny. Nothing seems to be able to stop it.
I want to like this app, really. However, I switched over from the CD version which I usually listened to in my car going to work. The previous version of this app had to be kept awake by rubbing the screen periodically so the iPhone would would not go to sleep. If it did, sound playback stopped when you plug it into your car via lightning connector. The current version is even more annoying when using in my car as it seems to lose connection to the car system about every 2 minutes and you have to select the phone as the input source to reconnect (Bmw 2012 X5). So it really isn't useable in the car. You are better off downloading the MP3 from the Dialogs website and adding it to iTunes. At least the Music app on the iPhone keeps playing when your phone goes to sleep. Also I am not able to pull up the quizzes in the phone app as it keeps saying "bad request". I would also implore the AAD to at least buy a decent audio software that can normalize the sound levels of these interviews. Listening in the car is ridiculous when one person is very loud and the other is very soft. You end up 'riding the volume knob' the whole time. Very distracting. And if you listen at home, sound playback dies when phone goes to sleep when using headphones or the phone speakers.
Not only is the app useless on my iPad, the "work around" on the AAD website is confusing- I can't find a pause button or a fast forward button so unless one has the luxury to listen without interruption, you're stuck with starting at the beginning of the segment.
Keeping up with important dermatology topics is easy with the American Academy of Dermatology’s Dialogues in Dermatology digital subscription. Listen...