Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smithsonian Institution · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The woodpecker worked great and we were excited. Nothing else worked though. A lot of the AR needs you to watch a video first, but the video never loads. Good concept with zero follow through.
Loved the idea of using augmented reality. The app is so bloated with videos that it takes too long to load anything. The UI needs to be streamlined to be easier and faster to use. Too clunky.
My kids loved it. Only need it for about 15 minutes. The ones that just showed the skins were very cool. The kids actually jumped when they saw the Mandrin.
The mobile app that brings skeletons to life at the Smithsonian’s Natural History Museum in Washington, DC now creates the same 3-D experience at home...