App Profile: The Mall at UTC

Sarasota shopper

Rating: 5/5

I've used this app a number of times since it launched. It makes the mall experience even more enjoyable. In the mall, it knows exactly where I am and navigates me to any store with Google map like directions in real time so I don't have to guess or find a directory. I really like the plan it feature that builds an itinerary. There is also a pretty good list of offers that you can sort by your favorites.

more stores please

Rating: 3/5

This is the only decent mall in the Sarasota/ Bradenton Fl. area. Given the large , fairly affluent population, one would expect the mall to attempt to attract this population. It falls short and needs to attract more upscale stores.

Manasota

Rating: 1/5

Somewhat useful, but it doesn't list all the stores. There are stores that I know are in the mall but were not listed either by category or under "All Stores by Name". When I looked for stores by category some of the lists were completely blank. The stores I saved to favorites did not appear on any list or category, other than under "Find stores you'll love". But even that list is partial. If the UTC marketing department wants to use this as a marketing tool, it's going to have to be a lot more useful. People will not use this if only certain stores are promoted. The mapping function needs improvement. When I map something, the view of the map is so zoomed in you can't tell where it is and have to zoom out.