Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SALLY BECK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just recently updated to iOS 18 and this app no longer works. It has not been updated in over 3 years. I’ve used this app heavily over the last number of years to travel and pay. Fingers crossed it is updated!
terrible app Been using for years and each time my credit card expires it asks for a new card and won’t let me enter the same number with a new expiration date. It says card is already on file. my work around was Apple pay which it stopped accepting today. i cannot enter a new card or update an existing one.
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