Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dylan Burton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this handy app on a regular basis to understand if price increases for goods and services I'm interested in, are reasonable. I have checked the numbers against the federal CPI, and they are correct. I really appreciate that the developer continues to update this app, especially at no cost. The developer is providing a very useful service, especially since inflation has been a lot more prominent post-Covid. If the developer wanted to include nonintrusive ads or charge a reasonable app fee in order to compensate for time involved with updating (which must be pretty significant), I would totally support that.
When anyone brings up how expensive things are getting it is nice to be able to compare the true value of the money. For example last year I sold a vacation home that I bought in 1986. I sold it (in today’s $’s for nearly twice what I paid for it. If you use this app to see the buying power comparison then vs now I actually lost money. It is a shame the IRS doesn’t let you use this tool when paying capital gains tax (although it is much better now that the new tax cuts have been implemented). I sold a year too soon!
I have used several different websites for the same calculations while reading books and articles that reference historical costs and spending. This app is by far the easiest-to-use. I will point out that it lacks complexity necessary for understanding the shifts in some historical currencies if you are going way, far back. For that, there is your imagination and knowledge of the times--how much did a loaf of bread or a horse cost, for instance? But for quick fact checking, this is THE BEST!
Ever see a price from the past and wonder how much that would cost today? With Inflation Calculator, the answer is just a tap away. Features include:...