Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Expremio Marketing SRL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
it tells me in a notification my flight has departed, but I didn’t even leave the gate, plane is still at gate!
When opening the app there is an advertisement for some store that will not go away no matter what you do. Thus you cannot see any flight information, only that advertisement.
Sending an email that includes both the user name and password for an app is a big security vulnerability. The app developer should have known better. Passwords should never be sent via email. The email should only include a link to reset the password if needed.
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