Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin White · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Played at work today and the word was ‘f???ing’. I did not appreciate it! I do not use language like that! I immediately deleted the app. I will never download games from this sponsor ever again. Shame on you!
The title reflects my opinion.
Hangman is the classic letter guessing game. You are shown a set of blank letters and have to guess what the word is. You guess by picking letters a...