Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maurice van Creij · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Usability bad. User interface bad. Content bad. Maps GUI is the worst thing I’ve seen in an app. No way of finding walks based on your current location. Really not a useful app at all
Contains great walks that are accessible by public transport
Great comprehensive guide to walking tracks that explore our beautiful country.
Don't let organising a bushwalk intimidate you. These 40+ hikes are easy day trips from Sydney using public transport. All hikes come with a map, rou...