Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zbigniew Osada · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really useful for when trying to find the areas and perimeters of shapes, really simple to use, and it has a wide variety of shapes.
While it provides basic formulas it’s not really explaining what the terms mean. If you need an app to remind you the formulas it’s great but if you are looking to learn it’s not the app for that.
I was looking to do some triangle calculations with ASA and it didn’t have it, just the Pythagorean theorem, which is easy enough to remember that I don’t need an app to calculate it for me.
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