Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ilya Mukhortov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Native German speaker trying to find a good German app for my kids. This is not it. Just looked at a few of the phrases and found a mistake, or rather a phrase you wouldn't say like that in German. "A pair of underpants" in German would not be translated as "ein paar unterhosen". Unterhosen would be capitalized for one. It also technically means several pairs of underpants since pants in German are just singular, never "a pair of pants". Seems like they just ran the phrases through a translation program rather than using a native German speaker.
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