Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jared Lipton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It took me a while to get used to the organization for the characters but it sure comes in handy when you need to insert the odd character (e.g. the cent sign.)
This app is half as useful as it could be, since it doesn’t include Windows alt codes. And what’s with the naming convention for alt codes for the Mac, anyway? I’m pretty sure that alt characters have always been accessed by using the Option key in combination with other keys. The Alt key is a PC construct. On a Mac keyboard, alt is placed in the upper left corner of the Option key, for the sake of users looking for an Alt key, since there are users that operate in both Windows and Macintosh environments. So all of the key combos listed here are incorrectly attributed to the wrong name for the key. Please correct this error. Next item: using too much space for each character. One item per line is very inefficient for the interface. Place as many characters on a single page as will fit, then display the alt codes as a pop-up when the character is pressed. Provide a header for the character type, and make it swipeable for types. Characters on the first page, swipe left for symbols page, and so on. Provide the ability to switch between Windows and Mac codes. With these changes, you will have a much more useful product that I’d pay money for.
You need the heart symbols and flowers, also make a third party keyboard option so we don't have to keep copy and pasting. Please and thanks (✿◠‿◠)
alt Codes enables you to quickly and easily find the keyboard combinations in Windows to type symbols and characters that are not found on traditional...