Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dayco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The dimension lookup does not work.
I wanted to lookup parts for my car and selecting the vehicle errored out and could not be used.
The vin scan doesn’t work. That small thing makes or breaks the app.
Winner of Import Vehicle Community 2019 Best Electronic Media and 2017 Best Mobile App for Application of Import Cars or Trucks @ AAPEX (Automotive Af...