Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗G Soft Team · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great Game- just too many ads. The ads could be better placed at the end of the game instead of during when it breaks your focus. Otherwise the game itself is good.
First 6 levels are winnable. After that it is impossible and frustrating.
Form a line of three or more diamonds of the same color and you can blast them on the spot. The bigger the group the bigger the score you get and the...