Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Georg Dresler · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
upgrade
Love the ability to make your own, and would love if it could do lower case!!
Normally I like to tell you whether an app lived up to its description. But the developer did not give a description for this app. Instead, there is just a picture of a question mark. So I will describe this app for you: it generates random letters. It can generate numbers and/or emojis too! For free! That’s a good deal! I am using this app to generate a random letter everyday. I then use that letter to pick which Facebook friends to unfriend. Today, all the names that start with J will be deleted. I’m excited about that!
Ever needed a random letter or a random number for a game? Or a quick yes or no decision? Letters helps you with that. Pick random characters or word...