Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lei Li · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the game and would like to remove ads by paying for it. Except there is no option to do that.
This game can be addicting. I was disappointed that the icon didn't change at each 100 wins, especially at 1000.
I like the game and play it every day. However I am upset when you advance one or two levels and it shows you advanced, but if you leave the game and come back, you've lost those games. Very frustrating. Otherwise a good game.
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