Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗STEVEN HOLL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are a lot of people who will have no idea what to do with this app. But if you make pizza with sourdough and you generally know what you are doing, this helps to predict how much starter to use given however much time you intend to ferment given whatever temperature you will be using at various times. Very handy.
zaCalc is an app to help calculate ratios for pizza dough and making pizzas, including the amount of sourdough or yeast to use. Though there are othe...