Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mortgage Coach · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since the desktop version has been discontinued, the app needs to be seriously revised to at least have the functionality of the desktop version. Two things, especially stick out as deficiencies in the app: first of all, when you close the app, the settings revert back to the defaults so every time you open the app you have to reset the settings to your personal specifications. Secondly, the trend lines especially the 10 day moving average are close to invisible.
I agree with some others have said. It does tend to drop out or glitches and always seems like it’s on days where critical economic news comes out where we really need the real time updates to the coupons. I have one major complaint and that is I am only offered to see coupons 3-6 under the parameters and the app in general always lags behind the industry in which coupon it defaults to tracking. For example, right now the industry is tracking the 2.5 coupon for umbs, but RateWatch continues to default to the 2.0 coupon. I wish it would fall in line with either MBS tracking systems that are available to mortgage professionals.
Have relied on this App but lately seems to drop its data feed. Have to double check that it’s right
With RateWatch®, you can always be the expert. Designed by professionals for professionals, RateWatch® by Mortgage Coach is the ultimate MBS monitorin...