Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gameloft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been playing this game on and off for the past decade, and there used to be very few ads. You could occasionally watch optional ads for in-game rewards, but there were no forced ads. Now, while I’m glad that the optional ads are much more plentiful, the game is also full of forced ads—both the video kind that pops up when you do something (it felt like 25% of the time I pressed any button) and can skip after a few seconds, as well as in-game images of billboards advertising things in real life that don’t fit into the fantasy world, which is also annoying. It’s worth noting that (at the time of this review) making any real-currency purchase at all in this game permanently removes all non-optional ads. I discovered this by accident after making a $3 purchase, although there are others available for $1. For a paid game, even mobile, that’s nothing — but for a game that is advertised as free, that used to be very enjoyable for free and only show ads when I had chosen to see them, it’s frustrating to see it turn into something that feels like it’s just trying to maximize profit. And hey — I’ll sometimes willingly watch ads for 10 minutes straight to accumulate in-game rewards — but the forced ads are a bit much, and they really do impact the enjoyment of the game in the long run. All in all, it is a really fun casual game. I have a fun time breeding dragons, fighting battles, participating in clans, etc. If that’s what you’re looking for, I’d recommend giving it a try. Just be prepared for a lot of ads until you’re willing (if ever) to spend money.
I had DML a while ago and I recently got it again. This game has so many different layers and things to do. It’s almost like living a life there! You can breed dragons, feed them to get them to higher levels, and battle with them. And there are so many places to battle as well! The league, arena, and campaign map are just a few but there’s even more! I’ve heard a lot of people complain about it being too money dependent but I don’t really agree. You don’t necessarily HAVE to speed up a breeding or hatching an egg. This game requires you to be patient and if you are there is a great payoff. Sure, gems are hard to get, but you don’t REALLY need to buy tickets or dragons with gems. Although the dragons that are only purchasable with gems look really cool they aren’t necessary to play the game. Just make sure to save up your gems and complete quests and achievements and you’ll find yourself with a good amount of gems. And there are plenty of ways to get gems. For example, petting your dragons. I pet all my dragons at least once per day and I get around 2-4 gems a day. And Have around 30-40 dragons. It’s easy. Also if you go to your quests you may find some good ways to get gems. DML is also big on strategy. While getting food may take a long time, a more efficient thing to do would be to upgrade your farms so they can produce more food. So in this game, if you don’t want to spend money, be patient and play with your brain! Think through every decision, and make sure to have fun! 😎 ALSO THE DRAGON BABIES ARE SO CUTE OMG 😍
I love playing this game, it is so fun and addictive, and it has something for everyone. My favorite things about it are that you can build your own island, and place things wherever you want instead of having some NPC say, “place this here” so that your island can have a personal feel, also that you can sort of create personal dragons through breeding, by spam breeding until you get a cool enough dragon, and if there is a dragon you don’t like or want, you can sell it instead of having to keep it, instead of some games where they force you to keep everything you buy or make, and that you can spend your in game money on anything in the game as long as you have enough, and there is no “you have to unlock this first” kind of thing except for the islands, but that kind of thing is understandable because it would be weird if someone had the final island but also didn’t even have the second one. It’s also pretty easy to get in game coins early on in the game by participating in online events, because completing challenges online gives a lot of money, but there is a lot you can spend the money on, so you have to make careful decisions. The last thing I like is that the tutorial isn’t long at all, it shows you what you need to know and you’re done, ready to do and build whatever you want. My only complaint is that you need lots of gems for lots of things, and unless you want to wait 13 hours for dragon breeding, you’re gunna have to use gems, and the only way to get significant amounts of them is by paying. Overall though, I think It is the best dragon game on the App Store and one of my top three favorite mobile games. Good job Gameloft!
Journey into the enchanting realm of mystical dragons! Immerse yourself in the captivating world where you can hatch, merge, and evolve your unique ba...
| Name | Price | Type |
|---|---|---|
| Big Pile of Gems | $0.99 | One-time |
| Pile of Gems | $1.99 | One-time |
| Welcome Pack! | $1.99 | One-time |
| Gem Card! | $2.99 | One-time |
| Massive Sack of Gems | $3.99 | One-time |
| Amazing Premium Pass | $4.99 | One-time |
| Large Chest Full of Gems | $9.99 | One-time |
| Diamond Card! | $9.99 | One-time |
| Bucket of Gems | $9.99 | One-time |
| Chest Full of Gems | $19.99 | One-time |