Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adelphi University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app was not designed well for students looking to add their accounts or sign in with their existing ones, and the developer seems to not really do much to improve and update this app. Something as simple as checking my in school account balance shouldn’t be a whole process of trying to log in and the app putting up a fight when I try to put it in manually.
This app is most definitely better than previous versions, but it still has some issues, including missing certain features that I feel would be nice, as well as freezing and crashing on rare occasions.
Every time I go to use ecampus or my ID card it says I need to log in when I'm already logged in. It makes everything difficult. If that was fixed it would be a good app
AU2Go provides important information at the fingertips of Adelphi University Students, Alumni, Faculty, Staff and Visitors. Some information is public...