Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guido Mendy, Augusto Humberto y Perez Rocha, Luciano · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When looking at the prediction of a match, you can see the prediction of your first 5 friends, and when you scroll down you see the “See All” button but if you stop holding the scroll, it bounces back up and the button is no longer visible. You can also not press the button while holding the scroll. This is very annoying. Update: This has been fixed, thanks.
The app has been really great so far. But now when I go to open the app it has me sign in again and once I do it puts me right back to the same screen and it’s a continuous circle. Where I keep trying to sign in but won’t let me.
Every time I enter the app it asks me to log in again and it will keep giving me an error when I log in with facebook. Eventually after a few tries it’ll log in but it’s frustrating. Edit: It seems to be working now but one more thing I’d like to add is that if you change your time on your phone to before a game you can then change your prediction even if the game has already played. That should not be allowed because people may cheat and change scores after they know the final score.
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