Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Security National Bank of Omaha (INC) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How do you make a ‘new and improved’ app but it’s somehow slower & less reliable than an already slow & unreliable app? Some dude in a suit who makes too much money & does nothing probably thought this up to justify his salary. Had to leave the app loading on my phone for 5 mins for it to pull up my statement (and it was NOT my connection, every other app I used was working perfectly). It’s little incompetent things like this that make me more and more willing to switch banks.
All new app now with more feature - vas improvement from previous app
The newest update required 13.0.0 my iPhone 6 only has 12.5.5 so I have spend $1200 for new iPhone before I can access my account! This is a bunch of CRAP!! Maybe Security National Bank wants to buy me a new iphone so I have access to my account!
Bank conveniently with our user-friendly mobile app, designed to provide a seamless banking experience through your mobile device. Wherever you are, y...