Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wunderkind Media and Technology Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just be warned this app isn’t for the light hearted or thin skinned. It’s a baseless feeding ground for cyber bullies, trolls and fakes. Most “women” associated with this app portray themselves as women “helping” other women, however this is apparently not the case. The behavior of most “women” on this app is appalling and has created a toxic environment with name calling, inflammatory language, partisan politics and out right mom shaming! Some of the women on this app think that also because they’re “certified” drs or in medical school from US or another country they’re allowed to give medical advice due to other women naively enabling them to do so because they take the advice. This is not safe! This is illegal and should not be allowed due to medial licensing guidelines. There’s no substance for any parts of the app including the channels. For instance Moms with Multiples, is a board for moms who’ve had multiple children at once like twins, triplets etc., however many women think it’s for moms with multiple singleton children. In other instances there are women on the pregnancy after infertility board whom posted a positive test and haven’t struggled with infertility. This is extremely insensitive to those who have. Another example, new participants make a post and are immediately interrogated about the way their profile appears. New participants can’t #myfirst post with/without photos and comments due to suspicions of being fake. Then the mom shaming example making a complaint about anything such as being over being pregnant given obvious reasons or just asking a question the mom bully’s come out of their caves ready to attack. The creators and administrators are not monitoring the activity of any participants all across the board and allowing for the daily continuation of mom slamming and bashing to continue. I was excited to join this app a year ago however now I’m mentally ill every time I log on to read the posts due to women not being in support of other women! This needs to stop!
I used to love this app. What most complain about is not the problem. There's no favoritism, there’s just a bunch of hormonal women who tend not to get along, so when they act like immature children they get banned, so they come on here to write a horrible review. I think they have more users than they know how to handle. It doesn’t matter how positively involved you are, you’re eventually forgotten unless you’re posting 24/7. But I give them 2 stars because it is a nice way to be able to connect with women (at least the ones who you get along with), near and far. It’s the users who give the app a good name, not Mom Life themselves.
They have terms and conditions that they DO NOT APPLY/FOLLOW. Everything they do is at their convenience. So, be prepared. Don't expect to be treated equally or the way you think you deserve. Actually be ready to see how they have preferences among users and how they tell lame excuses about their stupidity when it comes to making decisions. I was banned because my profile look "odd", because I didn't have any pictures when I recently joined. You gotta hurry to post all your personal life on there, that way you won't get banned or look odd to them. Hate is allowed. People can hatefully talk about you and they are fine with it. Also, they let people talk to you or others rudely. Public gossip and drama is allowed too (even tho they say is not) They claim not to allow men on the app, but that's a big lie. They do! They make exceptions and stuff. Just remember all these (and more) and don't cry later when they do any of that stuff to you. Because I've told you now!!!
Mom.life is where moms actually talk to each other. Planning, pregnant, or already a mom — ask a real question and get real answers from moms who've b...