Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Playtika · iOS + Android
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
| Date | Type | Rank | Category | Country |
|---|---|---|---|---|
| 1/1/2026 | TOP_GROSSING | #370 | game | US |
I loved this game, until you guys got greedy. Most events are only 2 days with double the tasks needed to finish. Unless you play hours a day, there's not enough time to finish events, and the prizes aren't really even worth it if you do. Meteormites and keys which you can earn in every level. You can't get any good boosts without spending money. And having to waste 10 gold to get 5 extra moves when I only need 1 to beat a level is robbery. Very disappointed in what this game has turned into.
The amount of animations that play, and windows that pop up regularly between levels is excessive. It's especially terrible when you have boosts going that it purposefully wastes time on when it can take upwards of 30-60 seconds to just play the next level when each pop up takes far to long to load and close. I don't know if it's always been like this, but it's a frustrating issue that needs to be addressed and fixed. The game otherwise is still enjoyable.
Could be great, but isn't. The characters are really cute. The mechanics work great. But this is a games designed to make money. While not spending money, you can earn some fun boosts and costumes, but the timer system sucks. Events eat away at the amount of time useful "infinite" boosts are available and there is nothing you can do except watch those seconds slip away. Hope the game doesn't crash or you accidentally hot the wrong button on your phone, because YouTube win streak is gone.
No way out of crate cache...weather or not you want to use your keys without shutting down the game app. I find no way to remove, shut down that part or get out of it to play another game without just closing the game app COMPLETELY...but now when I open the game up TO PLAY A GAME (NOT THE KEYS CRATE CACHE OVER & OVER WITH NO WAY OUT!!), the Crate Cache opens without even giving me a chance to PICK “play a game!” Extremely irritating!!! I’ll try to play a game on your app again (NOT TODAY), if that irritating key crate cache keeps coming up and not allowing me to just play a regular game, I wish u luck; but will not recommend your game to anyone. You shouldn’t make your game a big fat irritation just because you want to sell keys, players being able to play a few games BEFORE BEING FORCED INTO THAT KEY THING would help, I’m sure. That key thing is not what you advertise as playing fun. Your actual advertisement of your game is what interested me. Where’s the exit ‘X’ in the upper corner so your players won’t feel artificially forced into any non-fun aspect of your game, and just players play the next level, WITHOUT detours a player can’t exit from back into just simply enjoy playing levels. This is disappointing.
I played this game for years, but stopped after the levels started getting too hard to beat without making purchases. But during the pandemic I started up again, and found it to be an addicting game once again. But over the last few months I’ve become more frustrated with the game than enjoying it. They are constantly popping up packages for me to buy, and often I have to click through seven or eight pop-up screens before I can finally start playing a level. And I can’t count the number of times I’ve been just one move away from beating a level, but yet run out of moves so I have to start all over again. It also has issues when it isn’t constantly connected to Wi-Fi. Being in New York and mostly playing on the subways, I’m in and out of coverage. The game doesn’t like this and has issues with saving my progress. I’ve lost gold and other extras and had to repeat levels I’ve already been, and if I close my phone in the middle of a game because I need to do something else, there’s a 50-50 chance that the game will just restart when I open it up again, losing any win streak I’ve built up. To make it all worse their customer service is not that great and quite repetitive when it comes to fixing issues I presented to them, they just keep sending me the same things to try that aren’t really related to my issue. So I am now on the hunt for a new game.
I’ve enjoyed this game for the most part. Over time it’s become abundantly clear that there is some programming in the game that prevents you from winning at certain times. Once you get past level 1,000 it’ll take dozens of tries on a level to beat it. Then out of nowhere everything will line up perfectly and you’ll breeze through. This isn’t just random because each new level will then again take hours to beat and then magically you’ll get it to all line up perfectly. I get the app has to make money but you kind of feel cheated because you realize that there is no possible way to beat that level other than playing it over and over until you get the “easier” layout. It is a fun game and definitely worth playing for a bit but I am frustrated that it’s not skill or strategy that gets you past levels in this game, it’s money and time. I have a also noticed on many, many occasions that you will be extremely close to beating the level with 5+ moves left. All of a sudden the board goes dry. There are no colors or matches you need. Then you use your last turn and all of a sudden that play you were trying to attain for several turns magically shows up but now you have to pay 10 gold to continue. This isn’t random. It happens too frequently to be random. I think the game is programmed to do this and it’s sad that they use this to try to trick people into spending more money.
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