Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mike Wesemann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has been an awesome App until a slight problem appeared recently. Since about the time the App was updated to feature an AI forecast, the metrogram plots don't display local times correctly on the horizontal axes (i.e. the plots are consistently shifted). For example, the temperature plots in my local Seattle consistently show the daily high temperature to be at about local midnight & the daily low temperature to be about at local noon every day which is obviously not the case. I believe the metrograms are showing the correct plot data but they are time shifted (as if using an incorrect offset from GMT). This offset is consistent in both the Wetter version on my iPad & on my iPhone.
This puts all the info right up front, no ads or distractions. It allows you to see a forecast and past weather all on the same timeline if you’d like, and the layered meteogram format is genius if you want to just some info at a glance.
Wetter is an app which draws beautiful meteograms. A meteogram is a time plot that uses data for a specific location on the ground. It can display pas...