Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mayo Clinic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Mayo is notorious for being so far behind the research that it is practically anti-science, at least when it comes to contested illnesses and treatment, which comprise a huge swath of medicine. Unfortunately this leads to a tremendous amount of iatrogenic morbidity and mortality. Please do better. Millions of lives are in the balance.
This app, when used at a Mayo CME, really enhances learning. Love the note taking and highlighting of slides capability to personalize the experience.
Great course, better App! Adds to the experience greatly. 99% flawless application. Much better than a syllabus. Able to notate by "pen" & type notes as well as highlights! The course uses lots of acronyms, that could be translated for those of us retired, but taking the course to keep up. Also if generic names could be referenced to trade names= a big help.
**** FOR ATTENDEES ONLY **** The Mayo Clinic CME mobile application allows you to browse through presentation, speaker and exhibitor information fro...