Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗luca calciano · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wow that was a waste of money! I thought! this person is trying to get money from all of us! I wish this game was Deleted
This app don't work for nothing in the world. Don't even think about looking at it. .99 cents gone, lost they are .99 cents richer if you buy it. Don't do the same mistake as I did. I want my money back.
This does not work I want a refund Don't spend your money on this No instructions either
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