Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Usatine & Erickson Media LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t get this app. Several of the treatments are old or don’t give you all the options. It also does not give you any information on the pathophysiology. This is a $5 app.
Nice photos of skin diseases, but this should be a $5 app, not $50. The descriptions seem outdated and there are editing mistakes. But for the functionality to just be flash cards where you click a button to reveal more information about a photo, this should not be $50. Also overall there are not a lot of pictures for the price. I'd recommend not spending your money on this app.
Derived from Fitzpatrick's Color Atlas and Synopsis of Clinical Dermatology, these flashcards represent 150 of the most commonly seen dermatologic pro...