Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KEP Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a very fun way to play competitive crosswords. My only complaint is that the notifications to tell you that it’s your turn stopped after the first day. I’ve doubled checked all my settings, and nothing seems to make the notifications work. Otherwise, lots of fun!
I really like the concept of this game. Like Othello, Stones, etc., but with words. The user interface is really easy to learn and works well. (Some of the reviews say there is no keyboard to enter a word after unlocking a clue. Each turn is broken down into 2 parts. Each part can be used to unlock a clue, reveal a letter or fill in a word. Unlocking a clue requires 1 part—it does not automatically let you enter a word. You have to choose the “Fill in word” option, and then the keyboard will be available. The tutorial tips explain it all clearly.) That said... On the other hand, I just wish it had a one-time purchase cost or ad-removal cost, rather than requiring users to repeatedly pay for temporary(6 months) ad-free play. If you play against an opponent who has not removed ads, the delays will still affect both players. First, I am not one to resent a developer for using ads and/or micro-transactions in their game. That’s just how the free-to-play app system works, and hopefully no one expects a creator to not get some compensation. It takes a lot of work to develop and upkeep a game. Second, I am not against repeated or subscription charges in a game IF it actually provides something extra or valuable. But I do not want to have to pay repeatedly to NOT have something happen. Unfortunately, there is a double standard when it comes to ads. Advertisers pay developers to put ads in their game, but developers too often use ads as an annoyance mechanism to push players into paying for their removal. In my opinion...just another piece of a cracked economic system. But again...the game itself is great.
First night with this app. Finally can play crossword competitively. Thank you. I tend not to play with myself, only with others. ;)
Cross Boss – transforms regular crosswords into an exciting word game! The game is based on the crosswords we all know and love. However, we’ve spice...