Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DEKRA Insight · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great concept! TERRIBLE Execution! App doesn’t come out in advance of the event it is intended to support. Past 4 years using it, DEKRA is always scrambling the week before the conference starts to get the app up and running. Here we are in April 3rd 2024 (12 days before my team will travel). I want to promote the use of this app, BUT IT’s not set up yet so I am unable to share, promote, and guide people to its usefulness. It is a great tool if the features actually work. In 2023, several features were not operable. Many features do not function as intended. Examples = Internal search features for attendees, speakers, and courses do not work consistently. “My Schedule” feature to add classes and follow conference agenda didn’t work correctly. Last year the app was so dysfunctional that I advised my team NOT to use app because it would have caused significant frustration and significantly tarnished DEKRA’s reputation unnecessarily. I would think this app should not be promoted unless it is developed in advance and will function reliably and as intended to improve attendees conference experience. Without that, this app may be doing more harm to your reputation and hurting overall conference attendance.
But could be better. I would love to see a built in observation card in the app.
DEKRA's Safety in Action Conference app enables attendees to network, provide feedback, and learn details about the sessions at the conference. Featur...